Sports nutrition market gains strength
Sports nutrition market gains strength

Sports nutrition products aren’t just for bodybuilders and elite athletes anymore.

More and more recreational and lifestyle consumers are buying these products for weight management, energy boosts, and vitamin enrichment. This broadened interest is driving a major expansion in the sports nutrition market, which is expected to reach $33.6 billion in revenue by 2020, according to Allied Market Research.

As the market expands, the kinds of ingredients consumers want are changing. Milk-sourced protein, for example, is still the most common protein. But the popularity of plant-based proteins such as pea, pumpkin, hemp, quinoa, flax, and rice is on the rise. These plant-based proteins are often difficult to flavor, but United 1 Labs has the expertise to mask the off notes (or unwanted flavors) of these proteins and create more pleasing tastes.

We also have seen growing interest in ready-to-drink products. Companies are turning their powdered pre-workout, branched chain amino acid and energy products into drinks that consumers don’t have to mix themselves. We can help you transform your proven powder into a ready-to-drink, shelf-stable product, or we can help you develop one from scratch.

Clean labels are another growing trend.  Recreational and lifestyle customers typically want to avoid ingredients such as artificial sweeteners and colors, while bodybuilders care more about product taste and are okay with these ingredients. Other customers don’t want processed ingredients, GMOs, or sugar, and they want fewer excipients, or fillers. Athletes need to feel confident that the products they consume are free from substances banned by sporting organizations. One thing all of these groups do seem to want, though, is to know that the ingredients in the products they purchase will benefit them and aren’t just marketing gimmicks.

Regulations are changing and becoming more complex, as well, and United 1 can help you navigate and stay on the right side of the rules.

On July 26, 2016, the FDA changed its regulation of nutrition and supplement labels, affecting how the labels can appear, what ingredients they have to list, what nutritional information they have to include, and how they list the serving sizes. Companies have until July 26, 2018, to comply; those whose annual food sales are less than $10 million have an additional year. United 1 has the software and expertise to help you create nutrition and supplement facts labels that follow these new regulations.

As the demand for clean labels increases, so does the demand for products that meet certain certification and analytical testing requirements. Our facility is certified by NSF, IASC, and Halal; is licensed to manufacture by the Texas Department of State Health; and is registered with the FDA. The following certifications are available upon request: IASC, Organic, Halal, and Kosher. We also are annually audited by the Texas Department of State Health to ensure that we comply with the FDA’s good manufacturing practice guidelines. We regularly monitor the World Anti-Doping Agency’s list of prohibited ingredients to ensure that banned substances are not being used in formulations; we can support testing for those ingredients, as well. When you choose United 1 as your manufacturer, you can feel confident in the quality and safety of your finished product.

The sports nutrition product industry isn’t growing just in the United States. The Asian Pacific (APAC) region, for example, is expected to hold a 24 percent share of the worldwide sports nutrition market by 2020, due to changes in lifestyle, economy, and spending habits. And the European market is expected to reach a value of $15.4 billion by 2020. United 1 can help formulate or reformulate your product to ensure that it meets the regulations and requirements of the overseas audience you’re targeting.

The sports nutrition industry is growing tremendously, and United 1 labs is ready to help you create the convenient, clean, highly effective, compliant sports nutrition product your customers are demanding.

Erica Hawks, Ashley Slovak and Cheyenne Cobb

Sources

https://www.naturalproductsinsider.com/blogs/sports-nutrition/2016/02/sports-nutrition-market-growth-watch.aspx

http://www.nutraceuticalsworld.com/contents/view_breaking-news/2016-01-06/growth-predicted-for-global-sports-nutrition-products-market

 

Erica Hawks is a Sr. Development Chemist at United 1 Labs. She has 5 years of experience in research & development within the food and beverage industry. Erica’s specialties are food and beverage product development, with a unique ability to enhance flavor characteristics of products to exceed customer expectations. She has a BS and MS in Food Science and Technology from Texas A&M University

 

 

Ashley Slovak is a Food and Beverage Chemist for United 1 Labs. A recent graduate with experience from Texas A&M Food Protein Research & Development Center, and the Valdez Spice Corporation. Ashley’s specialties are Research and Development in Food and Beverage. She has a BS, in Food Science and Technology from Texas A&M University.

 

 

 

Cheyenne Cobb is a Food and Beverage Technician for United 1 Labs. A Recent graduate with experience from Texas A&M Food Protein Research & Development Center, and the Valdez Spice Corporation. Cheyenne’s specialties are Research and Development in Food and Beverage. She has a BS in Food Science and Technology from Texas A&M University.

 

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